Specialist Direct Marketing Agency
To Drive Business Growth.

Direct Marketing Agency

Blue Market Media helps B2B and B2C brands like yours get the most from their direct marketing campaigns. Cultivating a deeper connection with potential and current customers and driving higher response rates, our direct marketing agency will deliver impressive results for your business.

Working closely with you, our impassioned team plans, designs, and executes impressive direct marketing campaigns that get the results you need. Our approach is so effective we’re shaking up the traditional opinion of offline media.

We ardently believe that direct marketing agencies should deliver value, so our methodology is data-driven, transparent, and measurable.

Book your direct marketing consultation

Using data about your target audience’s demographics, preferences, and behaviours we ensure your direct marketing campaigns hit the spot.

Offering a first rate, all-in-one solution that sets us apart from the competition, whatever you want your direct marketing to achieve, we can help.

• Turnkey Service – we manage design, strategy, print and distribution
• National Reach – of up to 30 million properties across all UK postcodes
• Customer Profiling – maximise ROI by only reaching your target audience
• Fast Turnaround – quick and efficient turnaround for all direct media campaigns
• Campaign Reporting – detailed and actionable reports as standard.

Let’s see if we’re a good fit. Schedule a free call with our team on 020 3538 9753 or complete our website enquiry form.

Direct marketing agency solutions for all brands

Over the years, we’ve put our heart and soul into helping B2B and B2C brands target new and existing clients. Working with you to maximise customer retention, acquisition, and life-time-value, we believe there is no better way to drive results for your business than direct marketing.

Re-engineering proven forms of offline advertising and combining them with the might of modern technologies, we have direct marketing experience across a huge range of sectors, and we are proud to have delivered £60 million (and counting!) in revenue for our customers.

A hugely experienced direct marketing agency, we recognise the different challenges faced by businesses across a wide range of industries. This is why we never rely on a one-size-fits-all approach.

Instead, we take the time to understand your business before devising a tailor-made approach designed to ensure high impact direct mail campaigns for your business.

Our direct marketing services

Direct marketing lives and dies by one-on-one communication, so we put everything we have into ensuring your target audience is engaged and ready to act after hearing from you.

To do this, we offer tried and tested direct marketing services like leaflet distribution and inserts. And we do this really well! Bridging the gap between media channels, we ensure cohesive customer experiences, with consistent engagement across touchpoints.

The best direct marketing services for your next campaign will depend on your target audience’s preferences, the nature of the product or service being promoted, and your campaign objectives. Some of our most popular direct marketing services include:

1. Direct Mail

Businesses of all sizes, and across all sectors, are using direct mail marketing to communicate with their target audiences.

Combining eye-catching design, clever copy, and a clear call-to-action, we ensure your direct mail communications get your messages across, arouse interest, and encourage recipients to take action.

Because your direct mail campaigns must be UK GDPR compliant, we can also provide you with GDPR-friendly mailing lists from trusted sources. Or we can check your own mailing lists to ensure they meet the latest regulations and requirements.

2. Leaflet Distribution

Our specialist direct marketing agency offers a range of leaflet distribution services to spread the word about your business. By intelligently targeting the postcodes that align with your ideal audience, we ensure maximum reach.

Yielding a high return on investment, we offer a comprehensive service, encompassing design, copywriting, print, delivery, and meticulous campaign planning.

Committed to the very highest standards of integrity and professionalism, our targeted approach ensures your message reaches the right audience effectively and efficiently without fail.

Recommendation: To learn more about the benefits of leaflet distribution, we’ve put together this insightful leaflet distribution guide.

3. Leaflet Inserts

Leaflet inserts help advertisers to get their brands straight into the homes and businesses of potential customers, where buying decisions are made. An exceptionally effective form of direct marketing, leaflet inserts help to reach audiences that other channels cannot.

Using innovative print formats, at Blue Market Media we ensure your leaflets stand out against the competition with the core objective of driving sales and improving your ROI.

Benefits of direct marketing

Offering a personalised and targeted approach, with no time wasted trying to talk to people you don’t need to, direct marketing is a fantastic way to get your messages in front of the people you want to talk to most.

Generating instant results, as you gather more information about your prospective customers, you gain deeper insights into their preferences and desires. So direct marketing continues to deliver improvements over time due to the data and insights it yields.

Some of the key benefits of direct marketing include:

1. Cost-effective marketing

While the initial costs of designing, printing, and mailing may seem higher than those required for digital marketing, direct marketing is actually very cost-effective compared to other advertising tactics.

This is because direct marketing allows businesses to target a very specific audience while cutting out the middlemen. Why throw money away talking to people who aren’t going to become your customers?

2. Personalised communications

By leveraging customer data and segmentation techniques, businesses can deliver highly personal messages that address the specific needs and preferences of their audiences.

The personal nature of direct marketing helps to improve customer engagement rates, increase response rates, and foster stronger relationships between businesses and their customers.

However, it’s essential for businesses to use personalisation ethically, responsibly, and in line with the relevant data protection regulations to maintain trust and credibility.

3. Precise targeting

With customer targeting, businesses can reach the right people with the right message at the right time, driving success for their marketing efforts.

As such your mailing list is one of your most important assets. The better your data, the more positive the response is liable to be.

Even without a mailing list, businesses can still use precision targeting in their direct mail campaigns. Harnessing cutting-edge Mosaic data and leveraging advanced Geoplan software, we use the power of demographics and location data to zero in on your target market.

4. Strong return on investment

Direct mail has a 29% ROI compared to 23% for Paid Search and 16% for online display. (Statista). And direct marketing isn’t just for attracting new customers.

By leveraging personalised communication, special offers, relevant content, and feedback mechanisms, businesses can effectively retain customers, drive long-term loyalty, and boost ROI even further.

5. High response rates

By placing printed material directly into the intended recipients’ hands, direct mail captures our natural inclination to read and engage with physical mail.

In short, it commands attention. One study found that direct mail marketing has a response rate of 5.3% compared to 0.6% for email marketing (Zipdo).