Mailing House Manchester
In today’s competitive business landscape, effectively connecting with your target audience is more paramount than ever before. Blue Market Media stands out as a specialist Mailing House in Manchester, offering an array of integrated direct mail services designed to engage, nurture and impress your audience.
From renowned brands to ambitious SMEs, our proficiency in handling the complete direct mail process ensures not only delivery but also a memorable impact. Our comprehensive service encompasses bulk mail postage, premium printing options, GDPR-compliant mailing lists, data cleansing, mail personalisation and more.
Be it a product launch, event announcement, or engaging new prospects with a promotional drive, our bespoke solutions are tailored to suit your unique business objectives. Opting for Blue Market Media as your Mailing House in Manchester means collaborating with a team dedicated to more than just delivery – we’re here to forge connections, drive responses, and nurture the growth of your brand.
Common Direct Mail Formats
Sending marketing material directly to potential customer’s mailboxes through postcards, letters, leaflets, or brochures is a proven method to drive marketing results. Our Manchester mailing house, with a proven industry track record, specialises in helping brands engage with new and existing customers, through creative direct mail strategy.
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Letters
Letters serve as a timeless medium for establishing a genuine connection with customers, conveying messages that resonate on a personal level and leaving a lasting impression. Crafted well, they offer a personal touch and sincerity that have endured over time.
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Catalogues
Catalogues serve as comprehensive guides that showcase a wide range of offerings, enabling businesses to present their products or services in a visually appealing and informative manner. Ideal for businesses aiming to offer detailed information to target customers, catalogues continue to be a compelling choice.
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Leaflets
Leaflets are a tried and tested way to convey key messages concisely, capturing the attention of recipients and driving engagement through compelling visuals and persuasive content.
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Postcards
Postcards serve as versatile marketing assets that captivate recipients at first glance, fostering brand awareness and driving customer interest with their visual appeal and concise messaging. When combined with data and creativity, they represent a proven medium to drive offline conversions.
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Envelopes
Custom-printed envelopes stand out in a sea of mail, incorporating branding elements like logos, colours, and targeted messages for immediate recipient engagement, ensuring a strong connection from the start.
Mailing House Manchester Services
Despite the fast-paced digital world, direct mail campaigns have retained their charm and effectiveness, bridging the gap between businesses and their customers with a personal touch. At Blue Market Media, a leading mailing house serving Manchester businesses, we understand the importance of making each communication count.
Our comprehensive suite of services, ranging from data cleansing to GDPR-compliant mailing lists and high-quality printing, is meticulously crafted to ensure your message doesn’t just reach its destination, but leaves a lasting impression.
With our expertise, you can elevate your brands direct mail campaigns, ensuring they are as impactful as they are innovative.
GDPR-Compliant Mailing Lists
In the era of data privacy, our GDPR-compliant mailing lists stand as pillars of trust and relevance. The accuracy of our mailing lists is the backbone of successful direct mail campaigns, ensuring your message lands in the hands of those who matter most. Our mailing list services include:
- GDPR-compliant mailing lists for reaching new customers hassle-free
- Detailed tracking of campaign responses for optimised results.
- Precise delivery to ensure your marketing materials reaches the right recipients
Data Cleansing Services
Our data cleansing service ensures your communications never miss their mark due to outdated or incorrect addresses, saving you both time and money. Through regular checks, updates, and refining, we maintain the integrity and professionalism of your brand, making every campaign effective and efficient.
- Avoidance of sending communications to outdated or incorrect addresses, saving on postage and printing costs
- Regular checks, updates, and refining for effective marketing campaigns and maximum ROI
- Maintaining the professionalism and integrity of your brand through accurate data.
Mail Personalisation
Our personalised mail solutions ensure your message resonates, making every recipient feel valued and connected to your brand. We believe in crafting a unique and memorable brand experience through precision targeting, thereby not only strengthening your brand identity but also securing a higher ROI. Below are some of the benefits of personalised mailers:
- Increased Response Rates: Personalised direct mail consistently achieves higher open and response rates, as recipients are more likely to engage with content that resonates with their specific interests and needs.
- Higher ROI: The precision targeting enabled by personalisation minimises waste and maximises the impact of your marketing spend, leading to improved return on investment.
- Strengthened Brand Identity: Personalised direct mail helps in crafting a unique and memorable brand experience, setting your business apart in a crowded and competitive marketplace.
- Enhanced Customer Loyalty: By demonstrating an understanding of individual customer preferences, personalised campaigns foster stronger emotional connections, which are crucial for building long-term brand loyalty.
Superior Quality Printing
Our commitment to high quality printing reflects our dedication to your brand’s image, customer engagement, and overall campaign success. Investing in quality materials is non-negotiable, as this helps to ensure each mailing stands out, creating a memorable impression that speaks volumes about your brand’s values and commitment to excellence.
- Premium printing services at affordable rates and great value for money
- We print letterheads, leaflets, brochures, envelopes, magazines and more
- Streamlined printing process so you always benefit from the best possible price
- Fast turn-around times. We only need about a week to print and deliver your assets to Royal Mail.
Mail Fulfilment
Enjoy significant pre-sorting discounts and take advantage of our bulk mailing options to reduce costs without compromising on quality. Our expert advice on postage standards and cost-saving strategies ensures your marketing material reaches potential customers’ mailboxes directly, for maximum impact.
With our comprehensive mail fulfilment solutions, launching a direct mail marketing campaign has never been easier or more effective.
- Significant pre-sorting discounts
- Bulk mailing options for reduced prices
- Expert advice on postage standards and cost-saving strategies
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£14 ROAS
on average, customers generate £14 for every £1 spent on direct mail.
87%
increase in direct mail distribution volume over the past 10 years.
60%
of direct mail material is opened by the intended recipients.
56%
of direct mail recipients have purchased after receiving the collateral.















Popular Industries for Direct Mail
Assisting with all your direct mail design, printing and delivery requirements, our experienced mailing house offer a strategic and consultative approach to help maximise your marketing objectives. Book your free direct mail consultation with Blue Market Media today.
- Ecommerce
- Charities
- Estate Agents
- Hospitality
- Education
- Professional services
- Fitness Centres
- Healthcare
Specialist Mailing House in Manchester - FAQs
What are the key benefits of direct mail?
In the digital-heavy era of marketing, direct mail distinguishes itself with a personal touch and physical presence, crafting an impactful and memorable interaction for its recipients.
Direct mail shines with superior response rates when pitted against various digital marketing tactics, slicing through the clutter of online platforms to place a concrete message directly into the hands of prospective customers.
Its blend of personalisation, tangible essence, and targeted delivery renders direct mail an essential tool for nurturing brand allegiance, boosting sales, and cultivating enduring customer bonds.
Some of the advantages include:
- Highly Personal: Direct mail campaigns can be finely tailored, addressing recipients by name and catering to their specific interests, delivering a far more engaging and resonant encounter.
- Increased Response Rates: Empirical evidence and industry analysis consistently highlight that direct mail outperforms several digital advertising channels in eliciting responses, underscoring its efficacy in driving conversions.
- Tangible Impact: The physical form of direct mail pieces ensures they stand out, fostering greater brand remembrance than ephemeral digital advertisements.
- Targeted Audience Reach: Employing detailed mailing lists and demographic insights, direct mail initiatives can precisely pinpoint and engage particular audience segments, bolstering the relevance and impact of your marketing results.
- Trust and Credibility: Many consumers view direct mail as more credible compared to online ads, aiding in building and strengthening brand trust and reliability.
What are the costs associated with direct mail?
The investment required for direct mail campaigns is not a one-size-fits-all figure but rather fluctuates based on a variety of components such as the design, print specifications, mailing class, mailing volume, and postage rates.
- Design: The quality of your mailer’s design can influence your budget. Opting for professional design services might increase initial costs but has the potential to greatly enhance your campaign’s impact.
- Printing: The cost associated with printing hinges on several aspects including the dimensions of your mailer, the paper quality selected, and the total print run. Economies of scale come into play here, with bulk orders typically lowering the cost per unit.
- Postage: Often representing a major portion of the budget, postage costs are dictated by the size and format of the mailer, as well as the mailing service opted for.
- Mailing Lists: The cost for acquiring mailing lists will depend on how targeted and refined the data you need is. More specific mailing lists may come at a higher price point.
What is a mailing house Manchester?
A mailing house is essentially a strategic partner for companies aiming to refine and elevate their direct mail processes. It specialises in the comprehensive management of tasks related to planning, crafting, and executing print requirements for both B2B and B2C brands.
At its core, a Manchester-based mailing house acts as an invaluable partner for brands intent on leveraging direct mail’s unique capabilities. They offer a streamlined and cost-efficient route for connecting with audiences via direct, personalised communication methods.
By overseeing the intricate details of the mailing procedure, from initial concept design to mailing fulfilment, mailing houses allow companies to concentrate on their primary operations whilst benefiting from advanced, effective direct mail campaigns.
How do you assess the quality of a mailing house?
Choosing the right “mailing house Manchester” is crucial to unlocking the full potential of your direct mail efforts. To ensure you’re partnering with the best mailing house, there are several key factors you should carefully assess.
Key considerations for selecting a mailing house in Manchester include:
- Track Record: Look into the history and standing of the mailing house within the industry.
- Client Testimonials: Take time to review previous customer reviews on platforms such as Trustpilot and Google Reviews.
- Economies of Scale: Assess their bulk mailing capabilities and the availability of postage savings.
- Print Capabilities: Ensure they can meet your printing requirements, both on a quality level and volume level.
Our specialist mailing house in Manchester boasts an impressive track record, a roster of satisfied customers, and the comprehensive expertise required to manage your direct mail campaign with excellence.