Bulk Mail Postage: Everything You Need To Know

Bulk Postage

Looking to send large quantities of letters, postcards, or promotional materials? If so, we’ll help you do so at a reduced rate. However big your direct mail campaigns, our bulk postage service will unlock significant cost-savings that’ll leave you grinning from ear to ear!

At Blue Market Media, we’ll help you secure the best possible price based on size and weight, with access to significant bulk postage discounts you might not be aware of. What’s more, by taking care of your mass mailing pre-sorting, we’ll help you grab further cost-savings. All while ensuring your campaigns are sorted and bundled correctly.

Providing affordability without compromise, with a service designed to flex and meld to your unique needs, when you need to communicate with a large audience, we ensure your message hits the mark every time.

Book your bulk mail postage consultation

From the very first call or email, we dive deep into the nitty-gritty of your bulk mail campaign to ensure we understand your unique goals, target audience, and budget.

Armed with this knowledge, we use our bulk postage expertise to craft a customised mail distribution plan for you.

• Turnkey Service – from design and print to data-sorting and mass distribution.
• National Reach – mailing to 30 million properties across all UK postcodes.
• Cost Savings – with bulk postage buying power.
• Tailored Service – a flexible, customisable service guaranteed to meet your needs.
• Capacity – whether you want to send 10k or 500k plus mailers.

Call us today at 020 3538 9753 or complete our website enquiry form to book your free bulk mail postage consultation.

Mass mail postage solutions for all industries

Research shows that 57% of boomers, 45% of GenX, 41% of millennials, and 37% of GenZ would be disappointed if they stopped getting physical mail. So, businesses across all sectors are paying attention to direct mail when it comes to engaging with their target audiences.

At Blue Market Media, our mass mail print and postage service isn’t just about sending mail – it’s about connecting organisations with current and future customers in the most impactful way possible.

From the smallest startups to the most prominent players in the corporate world, and even the heart-driven not-for-profits, we’ve got you covered.

But don’t just take our word for it. Here are just some of the great organisations that have already harnessed the power of our bulk postage services:

The 4 main factors that determine bulk postage rates in 2024

Delivering the highest ROI across all mediums (just ask the ANA!), direct mail is a powerhouse when it comes to delivering bang for your buck. And while costs can scale if you don’t run your campaigns correctly, direct mail is surprisingly affordable when strategic planning and the savvy use of bulk postage discounts come into play.

Thankfully, our team are all about helping businesses squeeze every drop of value out of their bulk mail postage campaigns. Whether you’re a seasoned pro or just dipping your toes into the world of bulk postage, we’ve got your back.

But what’s the secret to maximising bulk mailing efficiency, especially when budgets are tight? We’re here to shed some light.

1. 1. Volume

Volume of mail is a primary factor in determining bulk postage rates. Generally speaking, the higher the volume, the lower the postage rate per item. Discounted rates may also be available to customers who commit to regular or frequent mailings over an extended period.

1. 1. Size & Weight

Postal services often have different rate tiers, with heavier items usually incurring higher postage costs. Size and dimensions can also affect price, with larger or irregularly shaped mail that requires special handling incurring additional charges.

1. 1. Preparation

How mail is prepared can influence the postage rate. Items that are pre-sorted, bundled, and prepared according to postal regulations may qualify for bulk postage discounts. We’re here to help you take advantage of the significant pre-sorting discounts offered by the postal service.

1. 1. Sending Class

The speed at which the mail is to be delivered can impact the postage rate. Standard delivery options are typically cheaper than expedited or priority services.

Royal Mail bulk postage rates & delivery options

Below are the Royal Mail bulk mail postage rates for 1st Class, 2nd Class & special delivery options.

1st Class Bulk Postage Rates

Royal Mail provides a 1st class delivery service for letters and parcels. The service aims to deliver the next working day including Saturdays. Prices are the same for all UK addresses.

2nd Class Bulk Postage Rates

For less urgent mail, Royal Mail 2nd Class provides delivery in two to three working days. The same price is offered for all UK addresses.

Special delivery bulk postage options

Additional services like tracking, insurance, or signature confirmation will add to the overall postage cost. The destination of the mail can also affect the postage rate.

• Royal Mail offers a Special Delivery Service guaranteed by 1 pm for valuable or important items, with prices starting from £6.85.
• Royal Mail also provides a fully tracked service so you or the recipient can monitor the parcel’s progress. This service comes with a range of additional options including delivery time (24 or 48 hours), signature and age verification. Prices range from £3.30 – £150 per item.
• A signed for service without tracking is also available via Royal Mail, with prices starting from £2.25.
• International mailings usually incur higher postage costs compared to domestic mail.

Further discounts may be available for bulk mail postage. Contact Blue Market Media today for a quote.

All Royal Mail bulk postage prices as of 25/03/2024. Royal Mail is updating its postage prices in April 2024.

Targeting your audience via bulk mail

Bulk mailing is your ticket to reaching the right people with the right message, every single time. Whether you’re dishing out irresistible promo offers, juicy newsletters, or drool-worthy product catalogues, bulk mailing puts your brand in the spotlight and drives those sales through the roof.

But even when mailing to a large audience, you should still target your messages. And we are here to help you inject a sprinkling of personalisation to enhance engagement with everything you send out.

Compliant Mailing Lists

Addressing people by their names might be simple, but even light-touch personalisation can create a deeper connection with your recipients. However, if you use personal data, your marketing campaigns must be UK GDPR compliant.

At Blue Market Media, we can provide you with GDPR-friendly mailing lists from trusted sources. And we can check your own mailing lists to ensure they meet the latest regulations and requirements.

Direct Mail B2B response rates increase a staggering 135% when marketers add a name to direct mail.

Partially Addressed Mail (PAM)

Missing the names of the recipients you want to target? That’s not a problem. With partially addressed mail, you can send bulk unaddressed mail to households in a specific area based on geographic and demographic criteria. Age group? Check. Income level? You got it.

With PAM, you get the best of both worlds: personalisation and broad reach. And you don’t have to worry about the privacy concerns associated with addressing individuals by name.

The 6 essential tips for bulk mail postage success

Ready to streamline your bulk postage needs? Say goodbye to wasted time, excessive costs, and lacklustre results.

With our proven methodology and tailored service, we’ll have you slashing through inefficiencies and supercharging your mass mailing campaigns.

Below are the 6 key tips to follow for any successful bulk mailing campaign:

1. 1. Develop a target list

Before sending out a bulk mailing, take the time to plan your campaign carefully. Define your objectives and identify your target audience to ensure your efforts hit the sweet spot.To build a direct mail list, you can use your own data or purchase accurate, GDPR-compliant mailing lists based on your customer profiles.

1. 1. Data cleansing

Regularly cleanse your mailing list by removing duplicate entries, updating outdated addresses, and eliminating invalid or undeliverable addresses. A clean mailing list improves deliverability and reduces wastage.

You may also want to segment your mailing list based on relevant criteria, such as demographics, purchasing behaviour, or geo location. By targeting specific segments with tailored messages, you can increase the relevance and effectiveness of your bulk mail campaigns.

1. 1. Create a compelling message

Invest in professional design and copywriting for your mailer to make a positive impression on recipients. Use eye-catching visuals, compelling words, and clear calls-to-action to encourage a response.By tailoring your communications to your recipients you’ll provide content that resonates with them, and further boost engagement rates.

1. 1. Personalise your message

Personalised mail has been shown to drive higher engagement and ROI. So look at how you can individualise your mail items in various different ways.Contact us to discuss your requirements and we’ll ensure that your efforts are focused, targeted, and aligned with your overall business objectives.

1. 1. Use high-quality print

Poor-quality printing can significantly limit the success of your direct mail campaigns and negatively impact your brand’s reputation amongst your target audience.On the other hand, a well-printed direct mail will give a positive impression and convey a sense of professionalism. Our bulk mailing services include high-quality printing at competitive rates.

1. 1. Analyse your campaign results

Use tracking tools and analytics to measure key metrics such as delivery and response rates.If needed, learn from this data and adjust your strategy accordingly. Once you have analysed the campaign data, incorporate lessons learned into future mailings to continually optimise your approach.

Interested to run a bulk mail postage campaign?

In conclusion, understanding bulk mail postage is essential for any business looking to save on postage costs, reach a wider audience and generate a stronger ROI from their mailing campaigns.

We have discussed the key factors that influence bulk mail postage rates, such as quantity, weight, and sorting options. We have also explored the benefits of using bulk mail for your business, including cost savings and improved delivery time.

Remember to always stay up-to-date on the latest postal regulations to avoid any potential delays or penalties. Our team at Blue Market Media is dedicated to helping businesses navigate the complex world of bulk mail postage.

With our expertise and resources, we can help you develop a customised bulk mailing plan that meets your specific needs and budget.

To learn more about how we can help your brand, simply call us today on 020 3538 9753 or complete our website enquiry form.