Maximum Impact
Leaflet Distribution Company.

Leaflet distribution to drive business results

In today’s digital age, it’s easy to get caught up in the idea that online marketing is the only way to reach potential customers. Leaflet distribution is an incredibly powerful marketing strategy that has been used for many years, as it enables B2B and B2C brands to get their message into the hands of their target audience.

We can all agree there’s something nostalgic around the tangible act of picking up a physical leaflet and engaging with it. Leaflet distribution offer’s a unique 1-2-1 experience that digital marketing simply can’t replicate. Holding a leaflet and reading its contents offers a level of engagement and personalisation that online advertising simply can’t match.

One of the biggest benefits of leaflet distribution is that it allows brands to interact with potential customers on multiple occasions. In fact, research has shown that leaflets have an 83% engagement rate and are interacted with an average of 3.1 times per month. Furthermore, leaflets have a high recall rate, with 89% of consumers remembering receiving one – more than any other advertising channel.

The compelling statistics prove leaflet distribution is an effective way to get your brand seen and remembered by your potential customers. Whether you are launching a new product or promoting a service to generate more customers, leaflet distribution is a cost-effective strategy to reach a large audience and generate new leads.

Book your leaflet delivery consultation

Our specialist team have many years’ experience supporting UK businesses reach their marketing goals through targeted leaflet distribution. Whether your requirement is to deliver 10k or 500k+ leaflets, we can help you.

With a proven track record of scaling growth for brands across multiple industries – including e-commerce, hospitality, healthcare, professional services and finance – we offer a truly unrivalled, one-stop solution to help with your leaflet distribution needs.

• Turnkey Service – we manage design, print and distribution.
• National Reach – reach up to 30 million properties across all UK postcodes.
• Customer Profiling – maximise ROI by only reaching your target audience.
• Fast Turnaround – quick and efficient turnaround for all leaflet campaigns.
• Campaign Reporting – detailed leaflet distribution reporting and analysis.

Book your free leaflet distribution consultation by calling us today on 020 3538 9753 or complete our website enquiry form.

Types of leaflet distribution

When it comes to leaflet distribution, there are two main types to consider: solus and shared. Ultimately, the type of leaflet distribution you choose will depend on your budget and the goals for your business.

Solus leaflet delivery

Solus leaflet distribution involves posting your leaflets on their own, without any other promotional materials included on the same delivery run. Although this approach is more expensive per 1000, it can offer a greater chance of getting noticed by potential customers since they won’t have to compete with other materials.

Shared leaflet delivery

On the other hand, shared leaflet distribution involves posting your leaflet alongside material from other brands.  Shared leaflet distribution is a cheaper alternative to solus delivery, but there’s a chance that your leaflet could get overlooked among the other materials.

It’s important to mention that whenever it comes to shared leaflet delivery, we always ensure competing brands are never included on the same run. For instance, two competing hospitality leaflets will not be posted through the same letterbox.

Choosing the right type of leaflet distribution will depend on your business goals and budget. Regardless of which option you choose, leaflet distribution is an excellent way to get your message in front of a large audience, in order to maximise your business exposure and success.

Benefits of Leaflet distribution

Leaflet distribution is one of the most effective strategies for brands to reach potential customers and generate new sign-ups, with the advantages of being able to target a large audience across the country.

Here are some of the main benefits to running a door to door leaflet distribution campaign for your business.

1. Cost effective

One of the primary benefits of leaflet distribution is that it is a cost-effective marketing strategy. The cost of printing and distributing leaflets is typically much lower than the cost of other forms of marketing.

With this being the case, you can quickly reach your target audience at scale and get your brand noticed in a cost-effective manner.

2. Increase sales

One of the primary benefits of leaflet distribution is that it’s a proven offline marketing strategy to increase sales for your brand.

Whether you’re promoting a new subscription offer, gym membership or food franchise, targeted leaflet distribution is an effective strategy to reach your audience, stimulate interest and generate sign-ups.

3. Targeted marketing

Another benefit of leaflet distribution is that it allows businesses to target their marketing efforts. We can assist brands with bespoke targeting strategies to reach specific demographics and geographical locations that are likely to be populated by their target market.

This ensures that the leaflets are seen by people who are more likely to be interested in your products or services, thus helping to maximise customer acquisition and ROI.

4. Improved recognition

Another benefit of leaflet distribution is that it can help to improve brand recognition to raise your company’s profile on a local or national level.

A study conducted by the Royal Mail found that 78% of people who received a leaflet remembered the name of the company after reading the collateral. Additionally, 60% of respondents said that they would look up a company online after receiving one of its leaflets.

So, not only does leaflet distribution carry high brand recall levels, it can also help to increase your organic website traffic from consumers searching for your brand on search engines such as Google or Bing.

5. Measurable results

Finally, leaflet distribution provides you with measurable results so that you can track the success of your campaign.

For example, you can count the number of leaflets that you distributed and compare this to the number of sales that you have made as a result of the campaign. This helps you to determine the effectiveness of your leaflet campaign and make necessary adjustments for future door drops campaigns.